The better tools just allow you to provide a file and see the metadata information. There are lots of tools for displaying metadata, but most are too technical for the average user. These kids knew that, hidden in the file, there might be helpful and informative information, just waiting to be discovered. Check the metadata!" I don't know what picture they were looking at, but clearly the concept of metadata has reached critical mass. (Well, "kids" may not be right they might have been in college, but they all look so young.) One of them said, "Oh my Gawd! Is that real?" and the other immediately replied, "I don't know. I was in the grocery store the other day and saw two young kids looking at a picture on a cellphone.
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